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Through six previous editions, Airline Marketing and Management has
established itself as the leading textbook for students of
marketing and its application to today's airline industry, as well
as a reference work for those with a professional interest in the
area. Carefully revised, the seventh edition of this
internationally successful book examines an exceptionally turbulent
period for the industry. It features new material on: *Changes in
customer needs, particularly regarding more business travellers
choosing - or being forced - to travel economy, and analysis of the
bankruptcy of 'All Business Class' airlines. * An explanation of
the US/EU 'Open Skies' agreement and analysis of its impact. *The
increase in alliance activity and completion of several recent
mergers, and the marketing advantages and disadvantages that have
resulted. * Product adjustments that airlines must make to adapt to
changes in the marketing environment, such as schedule
re-adjustments and the reconfiguration of aircraft cabins. *Changes
in pricing philosophies, with, for example, airlines moving to 'A
La Carte' pricing, whereby baggage, catering and priority boarding
are paid for as extras. *Airline websites and their role as both a
selling and distributing tool. *The future of airline marketing. A
review of the structure of the air transport market and the
marketing environment is followed by detailed chapters examining
business and marketing strategies, product design and management,
pricing and revenue management, current and future distribution
channels, and selling, advertising and promotional policies. The
reader will benefit from greater understanding of both marketing
and airline industry jargon and from knowledge obtained regarding
the extraordinary strategic challenges now facing aviation. Written
in a straightforward, easy-to-read style and combining up-to-date
and relevant examples drawn from the worldwide aviation industry,
this new edition will further enhance the book's reputation for
providing the ideal introduction to the subject.
Through six previous editions, Airline Marketing and Management has
established itself as the leading textbook for students of
marketing and its application to today's airline industry, as well
as a reference work for those with a professional interest in the
area. Carefully revised, the seventh edition of this
internationally successful book examines an exceptionally turbulent
period for the industry. It features new material on: *Changes in
customer needs, particularly regarding more business travellers
choosing - or being forced - to travel economy, and analysis of the
bankruptcy of 'All Business Class' airlines. * An explanation of
the US/EU 'Open Skies' agreement and analysis of its impact. *The
increase in alliance activity and completion of several recent
mergers, and the marketing advantages and disadvantages that have
resulted. * Product adjustments that airlines must make to adapt to
changes in the marketing environment, such as schedule
re-adjustments and the reconfiguration of aircraft cabins. *Changes
in pricing philosophies, with, for example, airlines moving to 'A
La Carte' pricing, whereby baggage, catering and priority boarding
are paid for as extras. *Airline websites and their role as both a
selling and distributing tool. *The future of airline marketing. A
review of the structure of the air transport market and the
marketing environment is followed by detailed chapters examining
business and marketing strategies, product design and management,
pricing and revenue management, current and future distribution
channels, and selling, advertising and promotional policies. The
reader will benefit from greater understanding of both marketing
and airline industry jargon and from knowledge obtained regarding
the extraordinary strategic challenges now facing aviation. Written
in a straightforward, easy-to-read style and combining up-to-date
and relevant examples drawn from the worldwide aviation industry,
this new edition will further enhance the book's reputation for
providing the ideal introduction to the subject.
Shaw deals with key events, issues and developments and the book
will be invaluable to anyone wishing to cut through the mass of
fine detail and data which can be found in other works in favour of
a direct, authoritative and well-informed short history. Novel,
original and highly accessible, this book makes it altogether
easier to understand penal affairs. Touching on the key events
which continue to shape penal policy in England and Wales, it looks
at 'seismic shifts' since 1980, points to 'a new democratic mood'
and anticipates how things might shape up in coming decades. A
remarkable account which goes to the heart of penal policy in
England and Wales. Refreshing and insightful, this work will prove
to be invaluable to practitioners, students, researchers and those
wishing to understand 'the new democratic mood', its relationship
to crime and punishment and where it is leading.
This story is the direct result of me sitting in the Athens airport
departure lounge waiting for my flight back to the UK, picking bits
of bright green expanded polyurethane adhesive out of my hair and
dark brown polyester resin from my beard. I think that the
realisation that I had glued my feet into my boat shoes and stuck
my toes together brought home the absurdity into which my life had
descended. My situation was hammered home when the security people
asked me to take off my shoes before I walked through the airport
scanner. I had to tear great lumps of skin from my insoles to get
the shoes off. What was revealed was akin to some disgusting
tropical foot disease and brought horrified gasps from the security
girl. All I could do was shrug my shoulders and say "I have a
boat," and to most Greeks that explains everything. How often have
you sat in a sterile workplace and dreamed of sun, blue sea and
bright sunny islands? Does your dream involve a boat or the
enchanted Aegean? Are you ready for the reality? The truth is that
living your dream can be more akin to wrestling with demons or
riding your nightmares. This is the story of my wife and I and a
shared dream of cruising the eastern Mediterranean, basking in the
hot sun, swimming in warm seas and enjoying the food and wine.
However all of the years of our boating in Northern Europe could
not equip us for the chaos and insanity we live every time we step
aboard, nor did it equip us for the crazy and sometimes loveable
people we regularly encounter. At first we thought that fate had
specially selected us for its entertainment, but as the years have
rolled on we have met others similarly cursed. And a curse it is.
Crazy enough to make you want to sell up and walk away but perfect
enough to make you want to go aboard time after time. So if you
have the dream read this first and consider taking up golf. It's
cheaper and safer.
In this significant departure from and contribution to the existing
psychotherapy research literature, Shaw employs a grounded theory
methodology to guide the collection and analysis of interview data
from clients who report unsuccessful therapy experiences. Shaw
ultimately puts forth "The Client's Helical Path" as a theoretical
model that subsumes four subcategories: Embarking, Evaluating,
Ending, and Familiarity. Clients Embark upon a course of therapy
with certain expectations; they later Evaluate their experience on
the basis of these expectations; they End therapy when it is
adjudicated as not sufficiently successful. Clients' Familiarity
with therapy is enhanced with each successive experience, and this
familiarity implicates clients' subsequent Expectations,
Evaluations, and Endings. The theory contextualizes clients'
experiences of unsuccessful therapy at the level of the individual,
rather at the level of the course of therapy, thereby providing an
understanding for how past therapy experiences influence future
ones. Shaw provides multiple credibility checks for his theory.
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5d (Paperback)
Stephen Shaw
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R419
Discovery Miles 4 190
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Ships in 10 - 15 working days
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5D is the Fifth Dimension. Discover ethereal doorways hidden in the
fabric of space-time. Seek the advanced mystical teachings. How
deep down the rabbit hole are you willing to go?
The Other Side explores the most fundamental question in each
reality. What happens when the physical body dies? Where do you go?
Open your perception. Expand your awareness. Journey deep into the
Mystery.
Reflections offers mystical words for guidance, meditation and
contemplation. Open the book anywhere and unwrap your daily
inspiration.
They Walk Among Us is a love story spanning two realities. Explore
the mystery of the angels. Discover the secrets of Love Whispering.
Star Child offers an exciting glimpse into the future on earth. The
return of the gods and the advanced mystical teachings. And the
ultimate battle of light versus darkness.
Heart Song takes you on a mystical adventure into creating your
reality and manifesting your dreams. What if a goddess offered you
the secrets to attaining a fulfilled and joyful life? Are you ready
to journey into an exquisite new world?
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I am (Paperback)
Stephen Shaw
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R419
Discovery Miles 4 190
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Ships in 10 - 15 working days
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I Am: A Journey To Enlightenment is the true story of a 3-year
transformation of consciousness and spiritual awakening that takes
place in South Africa, Egypt, Bhutan, The Maldives, Italy and Peru.
This book contains spiritual and mystical teachings from
enlightened masters that point the way to love, freedom, deep
peace, bliss and enlightenment.
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